Account Executive

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Location: Milwaukee, WI US
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Job Description

WISN TV, the Hearst-owned ABC affiliate in Milwaukee, WI, and WBA Station of the Year, is seeking a senior media sales professional with a track record of business development. The ideal candidate is coachable, thrives in a goal-oriented team environment and has strong interpersonal skills. If you have a strong desire to take your career to the next level we want to hear from you!

Job Responsibilities:                                     

  • Generate incremental & new TV, Digital, Multicast and Developmental Revenue.
  • Prepare and implement individual advertiser account strategy including revenue goals.
  • Regularly meet with local and digital sales managers to ensure progression and success with stated goals.
  • Contribute Participate in group meetings.
  • Ability to dissect an advertising RFP; identify key revenue opportunities, and prepare comprehensive and winning response.
  • Act as negotiator for assigned accounts; ensure sales proposals are consistent with station strategies.
  • Meet extensively with clients to develop/strengthen business relationships; drive client retention.
  • Create and deliver sales presentations to multiple points of contact with client/agency personnel.
  • Develop and generate non-traditional revenue; generate digital revenue.
  • Secure appointments with prospect advertisers through cold calling and self-generating lead activities.
  • Maintain current and accurate revenue forecasts by account.

Required Skills

  • Strong formal and interpersonal communication skills; contribute to professional work environment.
  • Proficiency with Microsoft Office products. Proficiency with Wide Orbit, Kantar and One Domain/WO Media Office a plus.
  • Valid driver’s license and reliable automobile are required.    


  • Bachelor’s Degree or equivalent work experience 

Required Experience

  • Must have a proven track record in web/mobile sales and in the cultivation and development of new business/ non-traditional business. 
  • Experience in TV/Radio sales
  • Solid negotiation skills
  • Experience in a consultative customer focused business atmosphere
Hearst Television Stations