Radio Account Executive

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Job ID:
2036
Position Type:
Full-Time/Regular
Job Category:
Radio
Location: Baltimore, MD US
Station Name:
WBAL-AM

Job Description

The Account Executive is responsible for selling advertising to local businesses and ad agencies and negotiating ratings and rates with ad agencies. This position will also rely heavily on generating new business to advertise on Radio and our expansive digital platforms. The ideal candidate is coachable, thrives in a goal-oriented team environment and has strong interpersonal and presentation skills. If you are motivated by an excellent product, great compensation, and working with a talented team of professionals, look no further.  We will provide the tools for powerful multi-platform marketing solutions that will create partnerships to retain and grow our existing and new client base – you provide sales ability, positive attitude, client focus, and desire to WIN!  If you want to work for the best, we want to hear from you today! 

Job Responsibilities:                                     

  • Generate revenue across all available platforms. Radio, Digital, Events, Special Projects.
  • Prospect, contact and present to new businesses to generate new advertising revenue
  • Manage inventory and protect station rate structure.
  • Develop new revenue through local business development and creative marketing ideas
  • Form strategic business and market partnerships
  • Manage an active account and client list
  • Regularly meet with local sales managers to ensure progression and success with stated goals.
  • Act as negotiator for assigned accounts; ensure sales proposals are consistent with station strategies.
  • Create and deliver sales presentations to multiple points of contact with client/agency personnel.

Required Skills

Qualifications Requirements:                                              

  • Ability to multi-task within a fast-paced environment
  • Accountability within a goal-structured organization
  • Needs a positive, results-oriented attitude and must be a team player
  • Proven track record of successfully selling to business owners and decision makers
  • Proficiency with Microsoft Office products. Proficiency with Wide Orbit, Nielsen, Scarborough, and/or Media Monitors a plus.
  • Must be able to use qualitative research effectively to further sales effort
  • Strong formal and interpersonal communication skills. 
  • Self-Motivation and strong work ethic.
  • Solid negotiation skills
  • Experience in a consultative customer focused business atmosphere

Education:                                        

  • Bachelor’s Degree Preferred, but not required.  Or comparable work experience.
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